About Benow 2017-11-24T05:36:47+00:00

Benow is a digital marketing and payment solutions provider set up with the intent of empowering and enabling NGOs, small/ home businesses and neighbourhood merchants to leverage the power of digital technology to engage and transact with their customers.

Cashless Technologies India, the company behind Benow has been set up by Sudhakar Ram, Co-Founder and Vice Chairman of Mastek, a successful global IT solutions company. Sudhakar has brought in a highly experienced team of co-founders: Soorraj VS, Head of Sales who was head of sales for Pine Labs; Ravi Kadam, CTO, who was Head of design School for Mastek;, Aubrey Corda, Head of Strategic Alliances, who was managing BFSI relationships at IBM and Wipro; and, Sanjay Mudnaney, Head of Marketing, who was Heading Corporate Communications at Mastek.

The company was set up in January, 2016 to start development around UPI. After a successful pilot in Powai, the company started operations in Mumbai in March 2017. Currently over 10,000 Businesses use Benow. Over 90 NGOs have been on-boarded on the GivNow (Fundraiser and donor engagement platform for NGOs www.GivNow.in ) platform.


Sudhakar Ram

Founder and Chief Executive Officer

Sudhakar is the visionary behind Cashless Technologies India – a company dedicated to making India cashless. Founded in early 2016, Sudhakar has brought on-board a world-class team to build an organization that empowers local, neighbourhood merchants to accept digital payments and engage through modern technology, their base of customers.

Sudhakar Ram is part of the founding team at Mastek, one of the earliest VC-funded software companies in India. Sudhakar was the CEO of Mastek for over a decade where he led the company past the INR 1000 crore revenue mark in high-end transformative solutions and unlocked substantial value when Mastek demerged its insurance product business into Majesco. Having handed over his operational role at Mastek to a professional CEO, he now operates as the Vice Chairman and MD of Mastek.

Sudhakar is also one of the Founders and Board members at Rural Shores, a social impact venture that brings BPO jobs to villagers close to their homes. Rural Shore is now the leading rural BPO in the country, with 18 centers across India.

Sudhakar Ram, a gold medalist from Loyola College, Chennai and a silver medalist from IIM Kolkatta, was named the CNBC Business Leader of the Year in 2007. Sudhakar is also a member of The Chennai Angels and has invested in several start-ups.

Hiren Shah

Co-founder and Director

Hiren is one of the founders and Director of CTIL. At CTIL he is involved in policy making and planning exercises for the organisation.

Hiren has over 26 years of IT experience with focus on technology management and competence building for large teams on newer technologies. At Mastek, Hiren leads ‘Centres of Excellence’, a team of 350+, in delivering complex, mission-critical projects across India, Europe and the US. He has also collaborated with Microsoft and Oracle during the launch of their .Net and Portals frameworks respectively. Hiren has implemented ISO 9000 and CMM quality systems for delivering projects predictably to Fortune 500 customers.

An engineering graduate, he has performed various technical and managerial roles that involve strategizing, planning and execution of very large IT projects

Ravi Kadam

Co-Founder and Chief Technology Officer

Ravi works as the Chief Technology Officer at CTIL and is currently focussed on building multichannel platform enabling digital capabilities across local merchant ecosystem. His role involves working closely with business teams to understand the vision, help the business define requirements for the product and build platforms by bringing in various engineering capabilities together. Additionally, he provides operational support to the business team for driving effective use of technology.

Ravi has been working in Information Technology field for more than 25 years and has worked in various roles from developer to product manager, setting up practices and working as a practicing enterprise architect with large enterprises across the globe. His last role with Mastek was Head of Innovation Lab, where he drove several innovation initiatives in area of Blockchain, Big Data Analytics and IOT.

Soorraj VS

Co-Founder and Vice President – Sales

Benow’s Vision of enabling digital payments at local merchants is executed by Soorraj and his team. This team works towards signing up retail merchants, on boarding, training and handholding them. A focussed team of Business Development Managers also work alongside him to sign up and manage Key Merchants and LFRs.

Soorraj is a Start-Up specialist with extensive experience in the Payments and Retail space. After having started his tryst with payments during the stint with ICICI Bank where he went on to launch the card acceptance business in the emerging markets, Soorraj went on to set up and build business verticals for large organizations like Reliance Capital and Bharti AXA. His passion for retail brought him to Loylty Rewardz where he started up and built the retail partner eco system for the loyalty platform. Prior to joining hands with the team at CTIL, he was the National Head at Pine Labs and is credited with being the architect of the company’s retail strategy and scale up of the organization.

Sanjay Mudnaney

Co-Founder and Head of Marketing

At CTIL, Sanjay is responsible for developing the marketing strategy for new and existing products, overseeing implementation of the marketing strategy including campaigns, events, digital marketing and PR.

Sanjay has over 25 years of experience in integrated marketing communications, digital marketing, branding, events and PR. Prior to CTIL he worked with Mastek Ltd. as VP-Corporate Communications and was responsible for brand communication, public relations, employer branding and corporate social responsibility.

Before Mastek Ltd., Sanjay worked as Vice President for Mnet, a division of Adfactors, where he helped set up India’s first pan India urban market integrated marketing network and was instrumental in developing and executing pan India campaigns for brands such as Pepsi, Sony India, Parle, Marico. He was Vice President Marketing at Datapro infoworld, a leading provider of IT education services with over 120 branches across India.

Sanjay is Co-Founder and Trustee of Mastek Foundation and is passionate about growing giving in the country. As head of Mastek Foundation he is responsible for CSR and employee engagement with the communities at Mastek and Majesco.

Aubrey Corda

Co-Founder and Head – Strategic Alliances

Aubrey has been associated with CTIL since the very beginning; first as an Advisor and then as a member of the core leadership team. He is responsible for accelerating growth by establishing and nurturing high impact partnerships with Banks, Retail Technology & Payment Solution Providers as well as Non-Banking Financial Service Companies (NBFC).

Aubrey’s career spans over 30 years in the Information Technology industry both in India and overseas. Prior to CTIL, Aubrey has been an Advisor to Eko India Financial Services Pvt. Ltd & Mastek Limited. He has held leadership positions at multinational corporations with responsibility to create and manage Key Customer and Strategic Partner relationships as Executive Director (Financial Services Sector) at IBM India Pvt. Ltd., General Manager (BFSI Vertical) at Wipro Infotech and Director – Strategic Alliances at CA Technologies (India) Pvt Ltd.