About CTIL 2017-07-17T10:00:55+00:00

Cashless Technologies India Limited (CTIL) is a start-up venture incubated by Mastek a leading global software solutions company. CTI is founded by founders of Mastek and is being led by Sudhakar Ram Co Founder Mastek. Benow is the platform for digital payments developed by CTI.

The company is focused on enabling merchants to accept digital payments using BHIM and other UPI apps. BHIM, launched by the Prime Minister in December 2016, has more than 20 million downloads and UPI is fast approaching the 10 million transactions per month mark. Our Benow platform is bringing this capability to the small local kirana shop, pharmacy, vegetable vendor, restautrant , home business etc. – empowering them to serve their customers better using mobile payments instead of cash.

After a successful pilot starting November 2016, the company has already acquired over 4000 merchants in Mumbai and growing.

With a base of over 20 million merchants in India, the company has a huge market opportunity in becoming a leader among small, medium merchants in the low cost, device-less digital payments arena.

Our Vision 

Empowering small business across India to serve their customers better by using mobile payments instead of cash is the vision of Benow.

Our Profile

  1. A start-up venture incubated @ Mastek Ltd. Mastek’s expertise lies in providing solutions to BFSI, Retail, Government in UK, US, & APAC.
  2. Team with expertise in retail channels, payments and building large/ complex IT solutions.
  3. Committed to service and support with dedicated call centre and merchant engagement teams.
  4. First to on-board merchants on UPI in India with 3000+ merchants onboarded in 4 months.
  5. Awarded best in-store payment solution at Payments & Cards Summit 2017.

Why Benow’s UPI Solution?

  • No sharing your name, bank a/c no., IFSC code, or bank branch
  • Eliminates physical cards and EDC machines
  • Lower MDR’s as compared to card transactions
  • Faster and safer than net-banking, credit card, debit card
  • Scan QR & Pay instantly for both offline and online transactions
  • Interoperable QR code scanned by any UPI/Bank app
  • Facilitates round-the-clock payments


Sudhakar Ram

Founder and Chief Executive Officer

Sudhakar is the visionary behind Cashless Technologies India – a company dedicated to making India cashless. Founded in early 2016, Sudhakar has brought on-board a world-class team to build an organization that empowers local, neighbourhood merchants to accept digital payments and engage through modern technology, their base of customers.

Sudhakar Ram is part of the founding team at Mastek, one of the earliest VC-funded software companies in India. Sudhakar was the CEO of Mastek for over a decade where he led the company past the INR 1000 crore revenue mark in high-end transformative solutions and unlocked substantial value when Mastek demerged its insurance product business into Majesco. Having handed over his operational role at Mastek to a professional CEO, he now operates as the Vice Chairman and MD of Mastek.

Sudhakar is also one of the Founders and Board members at Rural Shores, a social impact venture that brings BPO jobs to villagers close to their homes. Rural Shore is now the leading rural BPO in the country, with 18 centers across India.

Sudhakar Ram, a gold medalist from Loyola College, Chennai and a silver medalist from IIM Kolkatta, was named the CNBC Business Leader of the Year in 2007. Sudhakar is also a member of The Chennai Angels and has invested in several start-ups.

Hiren Shah

Co-founder and Director

Hiren is one of the founders and Director of CTIL. At CTIL he is involved in policy making and planning exercises for the organisation.

Hiren has over 26 years of IT experience with focus on technology management and competence building for large teams on newer technologies. At Mastek, Hiren leads ‘Centres of Excellence’, a team of 350+, in delivering complex, mission-critical projects across India, Europe and the US. He has also collaborated with Microsoft and Oracle during the launch of their .Net and Portals frameworks respectively. Hiren has implemented ISO 9000 and CMM quality systems for delivering projects predictably to Fortune 500 customers.

An engineering graduate, he has performed various technical and managerial roles that involve strategizing, planning and execution of very large IT projects

Ravi Kadam

Co-Founder and Chief Technology Officer

Ravi works as the Chief Technology Officer at CTIL and is currently focussed on building multichannel platform enabling digital capabilities across local merchant ecosystem. His role involves working closely with business teams to understand the vision, help the business define requirements for the product and build platforms by bringing in various engineering capabilities together. Additionally, he provides operational support to the business team for driving effective use of technology.

Ravi has been working in Information Technology field for more than 25 years and has worked in various roles from developer to product manager, setting up practices and working as a practicing enterprise architect with large enterprises across the globe. His last role with Mastek was Head of Innovation Lab, where he drove several innovation initiatives in area of Blockchain, Big Data Analytics and IOT.

Soorraj VS

Co-Founder and Vice President – Sales

Benow’s Vision of enabling digital payments at local merchants is executed by Soorraj and his team. This team works towards signing up retail merchants, on boarding, training and handholding them. A focussed team of Business Development Managers also work alongside him to sign up and manage Key Merchants and LFRs.

Soorraj is a Start-Up specialist with extensive experience in the Payments and Retail space. After having started his tryst with payments during the stint with ICICI Bank where he went on to launch the card acceptance business in the emerging markets, Soorraj went on to set up and build business verticals for large organizations like Reliance Capital and Bharti AXA. His passion for retail brought him to Loylty Rewardz where he started up and built the retail partner eco system for the loyalty platform. Prior to joining hands with the team at CTIL, he was the National Head at Pine Labs and is credited with being the architect of the company’s retail strategy and scale up of the organization.

Sanjay Mudnaney

Co-Founder and Head of Marketing and Customer Engagement

At CTIL, Sanjay is responsible for developing the marketing strategy for new and existing products, overseeing implementation of the marketing strategy including campaigns, events, digital marketing and PR.

Sanjay has over 25 years of experience in integrated marketing communications, digital marketing, branding, events and PR. Prior to CTIL he worked with Mastek Ltd. as VP-Corporate Communications and was responsible for brand communication, public relations, employer branding and corporate social responsibility.

Before Mastek Ltd., Sanjay worked as Vice President for Mnet, a division of Adfactors, where he helped set up India’s first pan India urban market integrated marketing network and was instrumental in developing and executing pan India campaigns for brands such as Pepsi, Sony India, Parle, Marico. He was Vice President Marketing at Datapro infoworld, a leading provider of IT education services with over 120 branches across India.

Aubrey Corda

Co-Founder and Head – Strategic Alliances

Aubrey has been associated with CTIL since the very beginning; first as an Advisor and then as a member of the core leadership team. He is responsible for accelerating growth by establishing and nurturing high impact partnerships with Banks, Retail Technology & Payment Solution Providers as well as Non-Banking Financial Service Companies (NBFC).

Aubrey’s career spans over 30 years in the Information Technology industry both in India and overseas. Prior to CTIL, Aubrey has been an Advisor to Eko India Financial Services Pvt. Ltd & Mastek Limited. He has held leadership positions at multinational corporations with responsibility to create and manage Key Customer and Strategic Partner relationships as Executive Director (Financial Services Sector) at IBM India Pvt. Ltd., General Manager (BFSI Vertical) at Wipro Infotech and Director – Strategic Alliances at CA Technologies (India) Pvt Ltd.