“Get Creative For Giving Week”
Organized by Benow NGOs in partnership with Mastek Foundation
Advertising and Marketing are no longer only important to sell products and services. With the right use of these tools, NGOs & Foundations can multiply their overall donations received in an efficient manner.
Since the Giving Week/Giving Tuesday is right around the corner, Benow NGO is conducting a workshop in which eminent speakers from advertising, retail fundraising, and NGO sector will come together to share knowledge on free/paid advertising and marketing techniques that can be utilized by NGOs.
The workshop will also share tips in writing creative communication that can push the donor to donate instantly.
Date : Thursday, September 14, 2017
Time : 2.00 pm to 5 pm
Adi Pocha, Owner, Squirkle Productions Pvt Ltd
Writer-filmmaker with more than 33 years’ experience in the Advertising, Communications and Entertainment Industry. Currently, runs a full-service film production company that specializes in “Outcome Based” Business Videos and Digital Videos.
Mr. Radhakrishnan Sundar, Director & Co-Founder, Mastek
Mr. Sundar serves as a Co-Founder & Director of Strategy of Mastek Limited and Founder, and CEO of Majesco, Mastek’s USA subsidiary Mr. Sundar has a proven track record of over 30 years in the industry in building successful companies around emerging opportunities and leading technologies.
He serves on the Board of Sankara Eye Foundation and has been instrumental in raising funds to set up 10 hospitals.
Mr. Sanjay Mudnaney, Co-Founder, and Head of Marketing Benow
At CTIL, Sanjay is responsible for developing the marketing strategy for new and existing products, overseeing implementation of the marketing strategy including campaigns, events, digital marketing, and PR. He leads the Benow NGOs fundraising and donor engagement platform.
Sanjay has over 30 years of experience in integrated marketing communications, digital marketing, branding, events, and PR. Prior to CTIL he worked with Mastek Ltd. as VP-Corporate Communications and was responsible for brand communication, public relations, employer branding and corporate social responsibility.
Sanjay is the Co-Founder and trustee of Mastek Foundation, over past 18 years he has supported fundraising efforts for various NGOs. At Mastek through constant sensitizing efforts, a record of over 75% employee voluntary payroll giving outcome was established. He has organized mega fundraiser events for various NGOs in India.
Venue : Mysore Association Auditorium, 393, Bhau Daji Road, Matunga East, Mumbai, Maharashtra 400019