Workshop – Retail Fundraising and Social Media Marketing for NGOs 2017-08-26T04:34:15+00:00

“Retail Fundraising and Social Media Marketing for NGOs”

Organized by Mastek Foundation in partnership with Benow NGOs

Fundraising for NGOs is always a challenge, how can NGOs get donations from individual donors engage and build lifelong donors leveraging technology ,social media and marketing? This is the key theme of the workshop.

With speakers who have vast experience in large scale fundraising , marketing and social media marketing the workshop is the ideal platform to interact and learn skills .

Date : 8th August

Time : 10.30 am to 4 pm


Mr. Radhakrishnan Sundar, Director & Co-Founder, Mastek

Mr. Sundar serves as a Co-Founder & Director of Strategy of Mastek Limited and Founder, and CEO of Majesco, Mastek’s USA subsidiary Mr. Sundar has a proven track record of over 30 years in the industry in building successful companies around emerging opportunities and leading technologies.

He serves on the Board of Sankara Eye Foundation and has been instrumental in raising funds to set up 10 hospitals.

Mr. Sanjay Mudnaney, Co-Founder, and Head of Marketing Benow

At CTIL, Sanjay is responsible for developing the marketing strategy for new and existing products, overseeing implementation of the marketing strategy including campaigns, events, digital marketing, and PR. He leads the Benow NGOs fundraising and donor engagement platform.

Sanjay has over 30 years of experience in integrated marketing communications, digital marketing, branding, events, and PR. Prior to CTIL he worked with Mastek Ltd. as VP-Corporate Communications and was responsible for brand communication, public relations, employer branding and corporate social responsibility.

Sanjay is the Co-Founder and trustee of Mastek Foundation, over past 18 years he has supported fundraising efforts for various NGOs. At Mastek through constant sensitizing efforts, a record of over 75% employee voluntary payroll giving outcome was established. He has organized mega fundraiser events for various NGOs in India.

Hetal Shah Mehta, Manager, Marketing Communications & CSR 

Hetal Shah Mehta is armed with a strong 7-year-old work experience in the fields of Public Relations & Social Media. After working with a diverse set of clients from various industries Hetal is working with Benow and taking care of the company’s overall marketing and communications.

Along with other responsibilities, Hetal is a key member in creating and shaping of a new branch of Benow with its NGO Solution. She is in charge of bringing in NGOs to take up the solution and even train them to create campaigns.

Learnings from Workshop