1,25,000+ Merchants

2 Times Winner of “Best In-Store Payment Solution” for Year 2017 & 2018

1st The Best In-Store Payment Solution


Benow is a digital payments platform offered by Cashless Technologies India Private Limited (CTIPL), a start-up incubated by Mastek Ltd. (a global software solutions firm), in early 2016. Benow was one of the 21 successful start-ups (among over 1000 applicants) that was mentored under Reliance’s GenNext Accelerator programme. The start-up was recognised as ‘The Best In-Store Payment Solution’ twice at the Payments & Cards Summit for the year 2017 & 2018 in Mumbai. Led by Mastek Co-Founder and ex-CEO, Sudhakar Ram, the company’s world class team brings in expertise from various industries such as retail channels, payments, banking and technology. Benow has over 1,25,000 merchants using its platform across India including enterprises such as Mahanagar Gas, Adani Electricity, Ketto, Adlabs Imagica, Essel World, Wellness Forever, Fullerton, Speciality Restaurants, LivPure to name a few. Benow’s omni channel payment solution helps offline merchants accept payments deviceless and offer their customers a choice of multiple payment modes to choose from in-store and online. It’s online branded payment link with payment gateway can be used by offline as well as small merchants. It is by far the most comprehensive, easy to use, futureproof merchant solution for offline and online businesses across India. Benow is a PCI DSS Certified platform.

Leadership Team

160+ years building businesses, Software Solutions, Payments, Retail Technology, Banking and Financial services, Marketing.

Sudhakar Ram

Founder and Chief Executive Officer

Sudhakar is the visionary behind Cashless Technologies India. Sudhakar has brought on-board a world-class team to build an organization that empowers local, neighbourhood merchants to accept digital payments.

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Soorraj VS

Co-Founder and Chief Business Officer

Benow’s Vision of enabling digital payments at local merchants, Key Merchants, and LFRs is executed by Soorraj and his team. He also oversees the OEM Strategy, acquiring relations and New initiatives with banks and Partners.

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Board of Directors

Hiren Shah


Hiren has over 26 years of IT experience with a focus on technology management and competence building for large teams on newer technologies.

Farid Kazani


Farid Kazani brings critical finance and organization skills with over 24 years of experience in the field of Corporate Finance and core competencies in strategic business planning, treasury and fund management, forex, mergers and acquisitions and divestments.

Waman Dukle


Waman Dukle, an M.B.A. from Sydenham Institute of Management, is armed with 28+ years in Software Products and Software Services industry.



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